Welcome to our pLAYbLOG, the marketing design newsletter!

This is our first article, it happens during the Covid-19 that stop fairs and events around the globe, so we want to share with you about new opportunities design for this period.

Did you ever heard about Virtual Reality (VR)?

Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment (i.e. video games) and educational purposes (i.e. medical or military training), just as quick examples.

We write around this topic because the physical presence of people and goods is difficult and this can be a limit for different company around the world. In fact, some of our customers ask us how they can show products to their future buyer, and how the digital world can help on this topic.

Here we are, it is born the Virtual Exhibition System,  advertise and selling in a virtual reality market, where you create your virtual showroom (in a360° view) with all your products.

This can be view with a VR Headset or in 2D. The flat screen is linked to tablet and pc, like the high definition videogame. This is even a clue, as you can “easly”  include it in your future marketing and sales strategy what usually we call “gamifaction”.


So, why VR Room it is not enough?

That is simple: you need people that have confidence in using it before during fair and events; that help your marketing department to optimize your investments and create the right hype in the company and through the market.

On top of that, the VR- Exhibition Room can generate infinite social posts content, video and new customers experience for high qualified buyer.

Then remember, the Virtual Exhibition System is as important as your VR product.

During this year, we expect that 56% of the global population will start to begin familiar with VR technologies, start a VR-Strategy now could bring you one step ahead of the competition and this why pLAYmARKETING team is already on it with a full service.


What is in for sales department?

This point is even more direct: have you ever tried to sell a product that you can’t bring with you physically? It is very hard to let people understand the advantage to buy it and the best features. Still, right now you can have it with a VR-Headset, where your potential customer can appreciate an experience around the project.

pLAYmARKETING, then, design a full VR Video Strategy offer, that fit for your marketing and sales team. As the marketing team show a “wow effects”, the sales team will become familiar with the use of VR during negotiations and all of these are great opportunities for the company’s innovation.

Would you like to know more about our new Virtual Exhibition System? Contact us info@playmarketing.ch

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