The metaverse is a new sector after Meta announce to invest and focus on it. While the general public perceives it is a way to escape from reality, virtual worlds under construction are also starting to offer a way to escape from traditional ways of working. With the price of land skyrocketing in city centers, a decentralized platform based on the Ethereum blockchain where users live and interact with their avatars, and personalities like Snoop Dogg investing in the virtual world with The Sandbox, it seems that the world of the future has really started to take shape in the last year.
VR-REALITY MARKET
The Virtual Reality (VR, from virtual reality) industry is growing at a very fast pace. In 2020 the size of the business linked to the Metaverse was around 50 billion dollars but according to an estimate by Grayscale, an online platform that manages cryptocurrency investment funds, in 2024 it will reach 800 billion. This increase affects both the business and consumer segments, including the increased development of the gaming industry. Statisticians reports that an average of 34 million VR headsets will be sold by 2024.
Connectivity, immersion and decentralization are the keywords of the web3, container of infinite potential metaverses and whose architecture is supported by blockchains, independent and decentralized databases that act as certificates of authenticity and security for all types of digital information.
Crypto connection with Virtual Reality
A LinkedIn analysis revealed a spike in crypto-related job vacancies last year. According to data from the social network, announcements in the blockchain sector in the US market increased by more than 395% between 2020 and 2021. This growth in the crypto space exceeds the growth of the broader technology market, which has seen an increase in seats. 98% of work in the same period. Most of these jobs fall within the software and finance industries. Other industries include services such as accounting, consulting, personnel and even computer hardware, with blockchain developers and engineers being some of the most sought after roles. And if you look at the remuneration, programmers, developers, engineers of augmented reality software already today in some markets earn between 135,000 and 150,000 dollars a year and a game designer around 80,000.
Underlining the close link between metaverse, web3, blockchain and new professions is Giancarlo Valente, organizer since 2018 of Meetups related to the Blockchain and CTO of Aulab, the first Italian Coding Factory: “Behind all the trend phenomena such as cryptocurrencies, NFT and metaverse there is the enabling technology of the blockchain. It is a new paradigm that we will probably see realized in a few decades: at the moment, it is as if we were explorers committed to discovering new continents ”, explains Valente. “Each of these continents is a metaverse, some are websites, others will be worlds of virtual reality, still others of augmented reality: we still don’t know which one we will be able to reach and which will actually be habitable. Certainly, to make these ‘unknown lands’ possible, skills are needed, precisely those in the field of programming “.
According to Valente, there are at least five professions destined to be increasingly important and in demand in the metaverse economy. “These are forecasts, only time will show us the future ramifications of the web3 and the blockchain,” he says. “What we are convinced of in aulab, however, is that digital skills portfolios will become fundamental in the immediate future, as well as the characteristics linked to these technologies: flexibility, speed, adaptability”.
Virtual reality and augmented reality designer
The most complete experience of the metaverse is that achieved with virtual reality and augmented reality technologies. Just as the explosion of the web has led to the spread of the figure of the web designer, the metaverse opens up new opportunities for professionals who develop and create virtual and augmented reality environments. These are methods and skills that derive for example from the world of video games and that require you to consider not only a 2D browsing experience but also 3D environments that interact with the physical dimension of the real world and offline. The web3 designers will play a fundamental role in giving a “shape” to the new digital spaces that we will inhabit.
Marketing and Virtual Reality
VR is taking part of future also in into companies and B2C and B2B business, requests are growing and marketing agencies able to support clients into this sector are not many right now. What are companies needs of VR?
- VR catalogues
- VR Show-room
- VR Fair attractions.
These are all services that will be sold in the future and Playmarketing.ch is ready to help you develop them.
