Quantitative Market Research​

Are you making decisions based on instinct, or insights?

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Data-Driven Strategy

Quantitative Market Research

Data is the key to winning in today’s competitive market. But the real power lies in how you use it. Are you making decisions based on instinct, or insights?

At Playmarketing, we don’t believe in guesswork. That’s why we’ve partnered with Mastercard to equip Swiss businesses with cutting-edge market intelligence.

By combining quantitative precision with qualitative depth, we provide businesses with a 360-degree view of their market—empowering smarter strategies, better decisions, and real competitive advantages.

Harness the power of data. Make every decision count.

Big data generated by Mastercard’s global payment network enable the creation of unique insights.

Clients in 120+ Countries
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Purchase Transactions
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Data & direction. Insight & impact

Unlock powerful insights with Mastercard’s market intelligence. Make smarter decisions, shape stronger strategies, and lead with confidence.

Through our partnership with Mastercard, Playmarketing leverages quantitative market research to answer critical business questions—helping companies understand trends, optimize strategies, and stay ahead of the competition

Insight is strategy.
Instinct is guesswork.

Market share and positioniting

Overall industry market performance trends and understanding of positioning compared to main competitors

Customer behaviour

Overview of customers’ spending characteristics, behavior and growth potential

E-commerce performance

Assessment of online transactions to identify main causes of decline and define an effective improvement actions plan

Through our partnership with Mastercard, Playmarketing delivers tailored analysis and solutions, leveraging exclusive insights from Mastercard’s processed data and advanced analytics to help businesses understand trends, optimize strategies, and stay ahead of the competition

Want to learn more?

Targeting analytics types

#1

Market share analysis: tracking megatrends

Relying on card transaction data, our team provides analyses to assess a company’s value sales & market shares comparatively to other players in the industry, and craft strategies accordingly to help them make rational market decisions.

#2

Consumer segmentation

Consumer segment analysis based on behavioral data can improve understanding of consumers making purchases at the Client, and at competitors, hence, enabling the unearthing of real-world market trends.

#3

Share of wallet analysis

Share of Wallet assesses the proportion of a company’s total consumer spend within a chosen category, providing a more precise indication of customer loyalty.

#4

Brand affinity

Cross-sale analysis informs us about our customers’ preferred industries/companies, while sequence analysis reveals their pre-and post-visit shopping patterns.

#5

Geo Insights

Geo Insights evaluate exact geographical locations, offering insights into diverse transaction metrics within the area to streamline and enhance the process.

#6

Customized dashboards

We offer several highly customizable analyses, fine-tuned to the Client’s personal needs and preferences – e.g., Sales Per Store Performance analysis.

Want to learn more?

In addition, quantitative market research can be combined with qualitative insights for a comprehensive approach to decision-making. Through our partnership with Mastercard, Playmarketing merges data-driven precision with sociological analysis—connecting numbers with human behavior to reveal both market trends and the motivations behind them.

Your market doesn’t lie
read the data.

Contact us

We love to hear from you!

Numbers tell a story—let’s make sure yours speaks success. If you’re ready to unlock the full potential of data-driven decisions, let’s talk.