Zenica, September 10 – 13, 2025 – A strategic collaboration for modern business
In today’s fast-paced business landscape, partnerships that blend strategy, technology, and market access are essential for success. Playmarketing, a Swiss marketing partner renowned for its co-creative and purpose-driven approach, has teamed up with ZEPS, Central Bosnia and Herzegovina’s premier economic fair, to deliver next-level marketing automationsolutions that drive measurable results.
ZEPS has become the go-to destination where manufacturers, buyers, consumers, distributors, associations, investors, and other stakeholders meet, all confirming their market presence and desire for meaningful business connections—a unifying thread that ties everyone together. As a leading regional platform, ZEPS offers unmatched opportunities for networking, business development, and showcasing innovative solutions.
Why this partnership works
1. Strategic Expertise and Marketing Automation Drive Regional Reach
Playmarketing brings Swiss precision, creative insight, and execution excellence, helping businesses craft messages that resonate. ZEPS provides the platform and network to connect with thousands of visitors and hundreds of exhibitors. Together, they create a perfect synergy of strategy, reach, and market impact.
2. Marketing Automation for Maximum Impact with HubSpot
Marketing automation is at the heart of this collaboration. With HubSpot, repetitive tasks such as email campaigns, lead nurturing, and personalized communications are automated, allowing the teams to focus on strategy and results. Exhibitors and visitors receive timely, relevant, and personalized engagement that strengthens connections and drives measurable outcomes.
3. Strategy, Network, and Marketing Automation: A Powerful Triad
- Playmarketing – Strategic campaigns, inbound marketing, and growth-driven insights.
- ZEPS – Regional authority, live and digital platform for unmatched engagement.
- HubSpot – Automation backbone, CRM integration, real-time analytics, and performance tracking.
Benefits for Businesses
- Scalable Personalized Engagement: Automated workflows deliver tailored content to exhibitors and visitors at exactly the right moment.
- Data-Driven Decisions: Insights from HubSpot allow campaigns to be continuously optimized.
- Targeted Campaigns: AI-driven lead scoring and segmentation ensure the right messages reach the right audience.
Bringing expertise to life
Playmarketing’s team of international partners and digital marketing experts ensures every campaign is co-created, purpose-driven, and results-oriented. From strategy to execution, operational excellence and creative solutions meet measurable business outcomes.
At ZEPS, this partnership also supports broader business goals: strengthening regional and international connections, showcasing innovative technologies, and enabling sustainable growth for participating companies.
For Business leaders, CMOs and marketing teams
Imagine having a partner that:
- Designs campaigns that resonate with regional and global audiences
- Integrates marketing automation seamlessly with HubSpot
- Connects you to key industry players and decision-makers
- Delivers measurable results with expertise and confidence
That’s the Playmarketing × ZEPS advantage.
Join Us at ZEPS 2025
Experience the energy and innovation in person from September 10–13 at Kamberovića Polje in Zenica, or explore opportunities online at www.playmrketing.ch.
Let’s co-create your next success story with the power of strategy, network, and marketing automation.
