ARTIFICAL INTELLIGENCE AND (PLAY)MARKETING
AI and marketing: building meaning, not just algorithms
AI is not just a tech upgrade—it’s a shift in business architecture. Marketing plays a key role in adapting processes, redefining roles, and creating meaning.
Success depends on clear goals, quality data, and human oversight. Managers don’t need to code—they must build shared semantics so AI acts reliably.
The real power? Handling exceptions, not just rules. With AI Agents, marketing becomes the bridge between innovation, people, and decision-making.
