In a fast-changing business world, standing still is not an option. The most successful Swiss brands are building an AI marketing strategy to adapt, innovate, and grow. At Playmarketing Swiss, we help companies turn AI from hype into business performance—starting with purpose and powered by results.
A recent study by HWZ and Swisscom confirms the urgency: 38% of Swiss companies are already using or testing generative AI, particularly in marketing, content creation, and internal process optimization. But many are still missing the opportunity to connect AI with a strategic marketing vision.
This is where Playmarketing steps in.
We believe the future belongs to those who can adapt quickly, align marketing with innovation, and build strategies that go beyond experimentation. That’s why we help companies—not just use AI—but integrate it meaningfully into their brand, operations, and growth plans.
Why every business needs an AI marketing strategy
Playmarketing Swiss exists to empower companies to lead through change. Our philosophy is built on:
- Co-creation: We work hand-in-hand with our clients, blending your industry expertise with our marketing strategy to deliver bold, relevant solutions.
- Purpose-driven branding: Marketing that’s built on substance, not just style. Your brand should communicate why you exist—and what future you’re building.
- Results-oriented execution: From first draft to final campaign, we focus on metrics that matter and business goals that scale.
Whether you’re a CMO at a scaling enterprise or an entrepreneur growing a Swiss SME, our job is to help you connect vision with action.
Playmarketing: Strategy, Execution and Scalable Growth
1. Strategy That Thinks Forward
We design tailored, data-informed marketing strategies rooted in your business model and long-term goals. Whether it’s launching a new AI-powered service or repositioning your brand, we help you think 2–3 moves ahead.
2. Operative Marketing That Moves Fast
Marketing only works when it gets done. Our team acts as an embedded extension of your own, managing multichannel campaigns, customer journeys, and sales funnels—always with agility and speed.
3. Streamlined Growth That Scales
We build systems for sustainable growth: automation frameworks, CRM optimization, performance analytics, and more. Everything is designed to adapt and evolve, just like your market.
Insights from the HWZ & Swisscom AI Study: The Time to Adapt is Now
The recent AI study by HWZ and Swisscom offers a crucial insight: while AI adoption is rising in Switzerland, most companies are still in an exploratory phase. Only a minority are actively integrating AI into their core strategy.
The study shows that:
- 50% of AI use cases are in marketing and innovation
- Barriers include lack of knowledge, unclear ROI, and fragmented implementation
- Only a minority of businesses are integrating AI into strategic planning
At Playmarketing, we see these gaps not as problems but as opportunities for smart, focused transformation. The companies that win in the next five years will be those that connect AI to their value proposition and marketing execution.
This confirms what we see daily: Swiss companies are curious about AI but often lack a cohesive strategy. The winners will be those who stop testing AI in silos and start building a unified AI marketing strategy.
📖 Source: Hochschule für Wirtschaft Zürich (HWZ) Swisscom (Schweiz) AG, Data & AI Consulting – “The Path to a Data-Driven Future: Analysis of AI adoption in Swiss companies”, 2024
Read the full study
Meet Us Live in Lugano – July 10, 2025
If you’re serious about transforming your marketing with AI, don’t miss our upcoming event:
📍 “I’AI non è in vacanza” – July 10, 2025 | Dagorà Innovation Hub, Lugano
- Live demos in sales, market analysis, and customer care
- An AI readiness quick test tailored to your business
- Expert sessions on strategy, automation, data and ROI
- Real use cases, networking aperitivo, and a full downloadable toolkit
- Also available in live-streaming
