ABOUT US
Branding with purpose, executed with precision
Transforming ideas into iconic brands with a Vision for the future
To be the leading catalyst in transforming visionary ideas into iconic brands that resonate, inspire, and thrive. We envision a world where every brand we craft not only tells a story but leaves a lasting impact, seamlessly blending creativity with precision execution to shape the future of branding.
Through our relentless pursuit of excellence and strategic execution, we empower our clients to conquer their markets and stand out as leaders in their industry.
Our Mission to empower brands with creativity and precision
At Playmarketing, our mission is to empower brands to reach their full potential through the perfect harmony of strategic creativity and meticulous project management. We are committed to turning your vision into reality, delivering branding solutions that are not only innovative and visually compelling but also strategically sound and flawlessly executed.
By driving results that matter – capturing market share, boosting brand visibility, and fueling growth – we partner with our clients to craft brands that don’t just exist, but shine—engaging audiences, dominating markets, and leaving an indelible mark on the industry.
TEAM
From concept to reality, we make brands shine
Meet the minds behind our success. Our team of experts combines innovative strategies with expertise to help your business thrive in an ever-evolving market.
Gianni Vacca
CEO & Chief Marketing designer
Eleonora Capodicasa
Senior Marketing Project Manager
Elisa Valt
Head of video
Francesca Frigo
Social Media Expert
Roberto Bonacasa
CFO
Andrea Merli
Loomish SA Financial and Accounting Advisor
Services
Elevate your Brand with comprehensive Marketing solutions
From insights to execution, we provide the expertise you need to stay ahead.
At Playmarketing, we offer a trio of essential services designed to empower your brand’s journey to success.
Quantitative Market Research
Data-Driven Strategy
We collect numerical data and provide you with detailed insights into consumption trends – both yours and through competitive benchmarking. Make data-driven decisions through our partnership with Mastercard Services & Data.
Qualitative Market Research
Insight-Driven strategy
We uncover deep insights into your market, helping you understand your audience, competitors, and trends to guide your strategy with data-driven precision.
Marketing Project Management support
Seamless execution
Our expert project management ensures that your marketing campaigns are executed flawlessly, coordinating every detail to align with your brand’s goals.
Video Marketing start with strategy
Compelling visual content
Through a meticulously crafted strategy, we transform users into customers, making video the driving force and beating heart of the communication plan
Marketing assessment
Independent Consultancy and Project Management for Real Results
Our marketing assessment combines independent consultancy with hands-on project management. We deliver personalized, actionable strategies tailored to your goals, and as your project manager, we don’t just stop at planning. We organize and oversee the freelancers needed to execute your plan, ensuring that your strategies are effectively brought to life. With us, your marketing efforts move from theory to practical, measurable success.
Marketing automation
Seamless Integration of Strategy, Technology, and Team Management
Our marketing automation services streamline your entire marketing process, from planning to execution. We manage both your internal and external teams, ensuring every aspect of your project runs smoothly. As expert partners of Wrike and Hubspot, we leverage cutting-edge tools to automate and optimize your strategies, turning complex plans into efficient, actionable workflows that drive results.
Research & development
Exploring New Markets and Strategic Innovation
Our marketing research and development services focus on driving innovation and exploring new market opportunities. We integrate cutting-edge technologies like AI, AR, and VR into your strategies. From concept to market entry, we develop and execute plans that position your business at the forefront of industry advancements.
TECH PARTNERS
Streamlined growth solutions
VALUES
What drives us
We prioritize building meaningful partnerships, delivering results-driven strategies, and upholding integrity in every aspect of our work.
#1
Independent Project Management
Independent by Design, optimized for your success
At Playmarketing, independence is our strength. As project managers for your marketing initiatives, we ensure that every member of the operational team is carefully selected from a trusted network of external companies and freelancers. This approach allows us to remain completely independent, optimizing your resources while introducing and coordinating only the most effective and reliable team members. We’re here to streamline your marketing projects with a fresh perspective, driving innovation and ensuring your brand is future-ready.
#2
International Expertise
Global reach, local expertise
Playmarketing operates from Lugano, at the heart of Europe’s innovation hub, but our expertise spans the globe. As part of a dynamic network with offices in Milan and Shanghai, we bring international insights to your marketing projects. Our deep understanding of diverse markets allows us to tailor strategies that resonate globally while meeting the unique needs of your brand. With Playmarketing, you benefit from world-class marketing expertise that positions your brand for future success, no matter where you compete.
#3
Deep Comprehension
Listening, understanding, and empowering your Brand
With over 15 years of experience, Playmarketing has mastered the art of truly understanding our clients. We don’t just hear you; we listen deeply, comprehending the unique balance within your company and marketing team. Whether we’re acting on the big picture of your brand or stepping in for a special project that challenges your current team, we stand by your side with a holistic approach. Our commitment to understanding ensures that we support your brand’s vision, driving innovative solutions that prepare you for the future while enhancing your current operations.
Clients & Partners
Proudly partnering with industry-leading brands across the globe, Playmarketing delivers innovative marketing solutions that drive success and shape the future.
Blog
Latest news
Explore the strategies, techniques, and insights that turn simple ideas into compelling narratives that resonate with the right audience beacause “it’s not what you say, but how you say it”.
